King Home Improvement Products Group Adopts New SAKRETE Branding

King Packaged Materials Company has aligned its King Home Improvement Products group with a new branding initiative recently developed by SAKRETE of North America (SONA) and revealed on February 2, 2016 at the World of Concrete show in Las Vegas.

Central to the branding initiative is a new SAKRETE logo, of which a Canadian version is shown. This new logo will be used across Canada on new marketing materials, going forward. The new look reflects SONA’s ongoing commitment to refreshing and rejuvenating the brand, whilst not forgetting the 80 years of heritage behind the SAKRETE brand that was first established in 1936.

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