King Packaged Materials Company is pleased to announce the appointment of Erica East to the position of Marketing Assistant, effective Monday, September 4, 2017. Erica completed a Marketing Internship at KING this Summer, during which time she became a valuable asset to the Marketing Team.
As Marketing Intern, Erica increased the social media following on Home Improvement Products channels, improved Search Engine Optimization (SEO) for Construction Products and related categories, contributed to the maintenance of the KING website and vendor sites, as well as contributed to pre and post production of company videos.
As of August 31, 2017, Erica completed her Post Graduate Diploma in Marketing Management from Sheridan College. She also has a Bachelor of Arts Degree in Sociology from Carleton University. Erica has previous work experience as a Digital Marketing Assistant for ReSoMe, a social media marketing company in Ottawa.
In her new role as Marketing Assistant, Erica will be applying her social media and SEO strategies to additional KING Groups, assisting in the development of additional product videos, contributing to launch campaigns for various new products, and continuing to enhance user-experience throughout the corporate website.