King Packaged Materials Company Makes Social Media Debut
Effective immediately, King can be found on Facebook, by searching for King Construction & Mining Products, or visiting www.facebook.com/KingConstructionMiningProducts. The move to include this social media outlet in its marketing mix, will allow the construction products division and the masonry group to actively engage with various audiences on the web. This strategic decision also reflects the growing web presence of many companies with the pre-packaged cementious products industry, and the overall trend toward technological advancement within the construction products market.
The addition of Facebook will also users to retrieve product information and those resources currently featured on the construction products website. Facebook will not likely be the only social media platform utilized by King, as the company plans to add other social media outlets to its online suite, in 2013. Additionally, the King Paving Division and the King Truck Centre will have an English Facebook page as of December of this year.
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