KING Introduces “The Masonry People”

The King Masonry Products group is excited to reveal a new brand signature for its line of masonry products targeted for new construction. The new logo and image concept is aimed to clearly establish this group as an expert in the field of masonry mortars and grouts.

The diamond used in the new logo (see image) frames and points to various different masonry applications. Its shape shows solidity and visibility, while its yellow colour suggests knowledge, warmth and regeneration. The font selected presents excellent legibility and design, while maintaining geometric balance.

This new brand signature positions this group as “The Masonry People” and reflects the perception already in the industry, which is that this brand is made up of people who are competent, honest and recognized as specialists in masonry.

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