King Adds Twitter to Social Media Suite
King Packaged Materials Company is pleased to add Twitter to its social media suite and marketing mix. The King Construction Products group launched a Twitter page (www.twitter.com/KingShotcrete) on January 15, 2013. This social media platform is yet another channel that will allow the company to communicate with engineers and consultants, distributors and contractors, as well as other participants in the North American mining and construction industries.
This advancement is another step in the company’s ongoing social media plan for 2013. The company also has plans to integrate YouTube and LinkedIn into the marketing mix, later this year. To read more about King’s social media presence, read the Press Release titled “King Packaged Materials Company Makes Social Media Debut”. To view the King Construction Products and Masonry Products Facebook page, visit www.facebook.com/KingConstructionMiningProducts.
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